If celebrities aren't busy enough with awards season, they also have Super Bowl ad season to contend with, when major (and not-so major) brands shell out big money to employ them in commercials during the big game.
This year's crop of ads feature some of the biggest names Hollywood has to offer, but which brands got the most bang for their very large buck?
Here are the best and, well, the rest of the star-studded 2024 Super Bowl commercials.
Best: Edie Falco for PETA
Three words: Edie Falco...ACTING. Heartbreaking and effective, this ad will make you never want to take away the Sopranos star's cheese again.
Rest: Sir Anthony Hopkins for Stōk Cold Brew
There's something oddly joyless about two-time Academy Award winner Sir Anthony Hopkins donning a giant red dragon head as the Wrexham mascot. While Hopkins gives it his usual gusto, that dragon just doesn't have wings.
Best: Sir Patrick Stewart, et al for Paramount+
On the other side of the knighted thespian Super Bowl ad coin, Sir Patrick Stewart, comedic genius. From telling Drew Barrymore to shut her face, to his delivery of "Not built for the moment, I see," to the dramatic reveal of what appears to be a 1920s football uniform, Sir Patrick is the MVP of this ad.
Best: Tina Fey for Booking.com
Though no 30 Rock reunion is complete without Tracy Morgan, they at least got Tina Fey,Jane Krakowski,Jack McBrayer, and serial Oscar-snubee Glenn Close... on a horse! Well-played.
Best: Kate McKinnon for Hellmann's Mayo
This Kate McKinnon ad is worth it if only for the "Mayo cat dumps Pete Davidson" headline.
Rest: Chris Pratt and his mustache for Pringles
It's mostly Chris Pratt's 'stache, but also the very real possibility that there could and eventually will be a Mr. Pringles movie on the horizon.
Best: Martin Scorsese for Squarespace
Leave it to Martin Scorsese, the director of the three-and-a-half hour Killers of the Flower Moon, to turn a 30-second ad into a four-minute short film. And we'll gladly sit through that, too.
Best: Ben 'BLo' Affleck for Dunkin'
This is him...now. Ben Affleck, leaning heavily on that Boston accent, comes back home to his happiest place, Dunkin', to poke some fun at his "bored" Sadfleck persona as he trains to become a JLo-esque pop star. Only good can come of this.
Best: Arnold Schwarzenegger and Danny DeVito for State Farm
Serving real "Up and at them" vibes, Arnold Schwarzenegger pilots a choppaaa and goes through the action hero motions for State Farm, which is already fun, but bringing in his Twins costar/national treasure Danny DeVito really takes it up an atom.
Best: Aubrey Plaza for Mountain Dew
America's actual sweetheart Aubrey Plaza deadpans her way through various intense scenarios and if she's having a "blast," so are we. Especially when former Parks and Recreation boss Nick Offerman zooms by on a dragon.
Rest: Jason Momoa flashdances for T-Mobile
Zach Braff and Donald Faison return this year with another T-Mobile Super Bowl ad, and this time they're bringing the big guns. The Big Guns is what we like to call Jason Momoa. It's a bit cringe for a while, that is until Momoa goes full-on Jennifer Beals (who makes a cameo at the end).
Best: Cardi B for NYX Cosmetics
Cardi B's line reading of "That's suspicious..." in the ad's teaser (above) is already funnier than 95 percent of these commercials. The full commercial for the brand’s Duck Plump lip gloss, featuring men using the plumper on a different...area, was apparently deemed NSFSB and will only air in partial form during the big game.
Best: Jenna Ortega for Doritos
Jenna Ortega takes a backseat in her own commercial, wisely ceding most of the action to her "abuelas" Dina and Mita, two grannies you do not want to mess with.
Rest: Jason Sudeikis and Lionel Messi for Michelob
Jason Sudeikis may have hung up his Ted Lasso whistle, but his association with soccer got him sharing the screen with Lionel Messi. And like the last season of Ted Lasso, it's just...fine.
Rest: Scarlett Johansson for M&M's
Scarlett Johansson joins famous "Almost Champions" Dan Marino, Terrell Owens, and Bruce Smithto sigh onto some diamond M&Ms. The ad feels like one big sigh until that shady red M&M reminds the actress that she lost her two Oscars in the same year. That chocolate melted in Johansson's hands that day.
Rest: Ken Jeong for Popeye's
Ken Jeong is a man unfrozen after 52 years because Popeye's has finally (finally!) produced a better chicken wing. We're then treated to a montage of Jeong getting accustomed to life in 2024, which is about as appetizing as a naked, frozen Ken Jeong.
Rest: Peyton Manning and Post Malone for Bud Light
Some commercials are guilty of just having too much going on. And by the time a T-Rex crashes a Post Malone house party, we've already blown past that verdict.
Rest: Kris Jenner for Oreo
The idea that Kris Jenner could twist an Oreo to decide whether to expose her family's life on reality TV is cute, but on what planet does an Oreo twist neatly, leaving the cream on just one side? A party-crashing T-Rex is more realistic.
Best: Christopher Walken for BMW
Christopher Walken getting bombarded by Christopher Walken impressions, in varying degrees of quality (sorry, Ashley Park), has us tickled pink. If only special guest star Usher had indulged in the Walken-mania.
Rest: Ice Spice for Starry
Ice Spice has moved on from her old lemon-lime soda to these Starry cartoon soda dudes. Perfectly cute, if lacking a little fizz.
Best: Bradley Cooper et al for T-Mobile
As with anything she's in, this ad benefits from Laura Dern. And like everything, it could also use more Laura Dern.
Best: Vince Vaughn, Tom Brady, and Wayne Gretzky for BetMGM
Tom Brady sure can win a Super Bowl, but he can't deliver a comedic line to save his life. Luckily, he's got the MVP of line deliveries in Vince Vaughn, who's carrying this entire commercial on his back.
Best: Judge Judy et al for e.l.f. Cosmetics
Sometimes what makes or breaks a Super Bowl ad is commitment. And e.l.f. really committed to the bit with its Judge Beauty parody, with Suits' Gina Torres turning in a particularly noteworthy, over-the-top performance.
Best: Jennifer Aniston et al for Uber Eats
For their Super Bowl ad, Uber Eats recruited a real who's who asking "Who's that?" Jennifer Aniston may have moved on to TV drama, or whatever The Morning Show is, but she's still got those comedic chops, particularly when "forgetting" old Friend David Schwimmer.
Best: Michael Cera for CeraVe
Sexy Michael Cera just feels right. It feels good. There, it's out in the world now.
Best: Dan Levy, Heidi Gardner, and Lil Wayne for Homes.com
Worth it if only to see exactly why Lil Wayne shouldn't be allowed in a classroom.
Best: Jeremy Renner for Silk
It's nice to see Jeremy Renner up and about and kicking the s--- out of things again.
Best: Beyoncé for Verizon
It's one thing to get Beyoncé for your ad, it's whole other thing to get Beyoncé for your ad as a vehicle to surprise drop new music. Verizon may not be broken, but the internet is still recovering.
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Related content:
- The 20 best Super Bowl commercials of all time
- The best — and the rest — of the star-studded 2023 Super Bowl commercials
- Everyone who's performing at the 2024 Super Bowl
